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JamesM
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I too have been disappointed with the lack of extras made for DVD releases of older British film titles so much so that I set about trying to address the issue of financial viability and even offering to produce such content for the DVD companies involved. One factor I took into account was that, if the cost of the production of such material did exceed the expected return from its use by one releasing DVD company, the full potential return from such material might be much greater than the production costs if it also used by other DVD companies in other regions. I basically got the price of the first time use (that could even be exclusive for a set time period) of a brand new audio commentary by a DVD company down to £500 in some cases. This included payments to participants and the completion of a formatted commentary that would be mixed with their specific soundtrack of the film enabling it to go straight into the final authoring process. A DVD company in the UK would already have to commit a sum of a similar amount for its BBFC certificate and would have many other costs behind their release. I know that the addition of such an audio commentary can raise the value of the DVD significantly and I would have thought that it would also:- 1) increase the potential for its inclusion in review publications 2) serve as an indicator of quality to the consumer (if a company has spent money on such material then it would be more likely that the presentation of the actual film will be decent) 3) provide an incentive to buy to someone who has a previously released copy of the same film This would not only increase the return on the sale of each DVD but would also increase the total number of DVDs. Of course you lose a customer who is willing to buy the DVD but is put off by the additional cost applied because of that audio commentary. I can not imagine there would be many people who would be keen to buy a DVD of a film for £12.99 but would then be put off when they learnt that the disc was to be raised to special edition status with inclusion of a commentary and increase in price to £15.99. Sadly, I have failed to get the green light from every company bar one. I would suspect I would have better luck if I had completed commentaries to offer. Unfortunately it is too difficult to establish what forthcoming releases are until it is too late for material to be added (beyond the authoring stage). The most important things with a DVD release of a film is for the film to be complete, presented in the correct aspect ratio and have an image of reasonable quality. It's not that hard to offer the first and second. With all British feature films made before 1954 and many after long that being in the 1.37:1 ratio, these first two points would have likely been already achieved with previous VHS releases. For people who have previous VHS or even DVD releases for these films, the only thing they can expect is improved picture quality and that is not always achieved. An audio commentary is, to some, a much appreciated addition. It always amuses me when a company releases a DVD and fails to tells you all about the film they have released but fails to tell you anything about their particular product leaving the potential customer to source this information elsewhere. This was true of the now defunct DD Home Entertainment label. Sometimes when they do provide information relating specifically to their release, in a addition to details of the film, they don't care to ensure this most important piece of information is correct. This is true of Optimum releasing who, when they released an anamorphic edition of Forty Guns in the 2.35:1 ratio (basically what everybody would want), issued press releases and information on their own website that the film is presented in the 4:3 ratio. For older feature films, I always find it ironic that companies, often quite small, who have only licensed titles for a limited period of time and for a limited region are more likely to produce audio commentaries and short documentaries to adorn their releases whereas larger companies who hold rights to their films for all time and in all territories, such as ITV DVD and Optimum Releasing (who are owned by Studio Canal) do not. I feel that Optimum and ITV DVD (Granada) have missed some opportunities, though luckily Granada have licensed some titles out to Network. I have been looking at the Sharecrow player, which allows users to attach a commentary to play alongside their DVD on a PC, and have been thinking of producing commentaries to sell for use with corresponding DVD releases. Doing this, I would not have to learn what intended releases are. I could just await their release. I have a couple of commentaries I recorded some years ago but I will have to to speak to the people involved before I would announce such use. In addition to this, I have a commentary for a 1952 British feature film but I am making efforts to sell it first before announcing it. I also plan to record another commentary in the near future and have the agreement of two people and just have to contact a third. Once that has been produced, I shall announce it. The website for Sharecrow and a description of how it works can be found here:- Sharecrow - Their Movies - Your Voice A Mac version has not yet been created but Sharecrow are looking to develop one. I would produce a crow file with the audio file to play with the appointed DVD release so that it would be ready to play into the player immediately. I was thinking of charging around £3.00 per commentary. The question is, would people be prepared to pay this much and would they be that keen about a commentary they would ideally have to play on a PC? |
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