With the major circuits arguing with Fox about the installation of Cinemascope screens and in particular stereo sound in the early 50s, Essoldo and some other smaller 'circuits' jumped in and installed ,thus taking the early Fox Cinemascope product on first run. My father was chief at the Queens in Waterloo near Liverpool, a small ciruit of around 6 cinemas stretching from Walton in Liverpool to Wallasey and Wrexham, and they also installed Cinemascope before their local ABC and Odeon. The first Scope picture at ABCs was I think Doris Day in Lucky Me.
Eventually Odeon and ABC heeled their differences with Fox and the glory days for Essoldo and The Queens circuit and others quickly passed.
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