zulu

I watched John Carpenter's The Thing last night. Great 70's flick with a real spooky ambience. I noticed that the slogan used to sell this movie was: 'Man is the warmest place to hide.' Other movie slogans that send a shiver down my spine include: 'In space no one can hear you scream'(Alien) and 'This is one weekend they didn't play golf.'(Deliverance) These slogans use irony to highlight the hidden terror that lurks underneath a civilised veneer. Have you guys here at Britmovie got any favourite slogans, especially British ones?

zulu

Often the creative taglines can be found on the theatrical trailers, where it's imperative that you hook the audience with a tempting tagline that'll keep 'em coming back for more.

Hitchcock used some interesting 'play-on-word' taglines:
1. 'Seeing isn't always believing.'(Rear Window)
2. 'Nothing ever held you like Hitchcock's Rope.
3. 'Is that you, darling?'(Dial M for Murder)

Seems the Yanks are better at coming up with creative taglines. Maybe it's a reflection on their massive movie marketing machine? JAWS . . . see it before you go swimming.