Steve,
Quite right I mean a satellite/cable channel rather than Sky - apologies but it was rather early in the morning
I just think that there may be some profit in it for the broadcaster (as there must be for all the other companies that parade the current volume of tosh). Maybe if Canal+ felt this way too then we would be the appreciative recipients of their efforts. I mean, I could tolerate the loans for drones ads in exchange for access to their range and depth of films.
Perhaps, they'd need a business case and assess the impact on sales etc etc but what better shop window could there be for their product? And it seems to work for all the others!
Cheers m'dears!