Originally Posted by Aaryk Noctivagus

Besides the fact that I realise the 1980s TV advert is beside the point... I did have a search to see if I could find any direct evidence along those lines with 'Ice Cold in Alex' and I turned up nothing.

However, prior to the 1980s, Product Placement was rather frowned upon (at least more so within the industry than it is today - where companys are set up expressly to provide such)... so it is reasonable to expect that such sponsoring would be somewhat disguised and not made very public... however, absence of evidence is NOT proof... I'm just voicing an expectation that we'll never find out one way or another.

However... My search threw up an interesting book on the subject of the History of Product Placement in Hollywood... http://www.amazon.co.uk/Product-Placement-Hollywood-Films-History/dp/0786419040/ref=sr_1_5/202-7246361-5067008?ie=UTF8&s=books&qid=1188418675&sr=1-5

I'd buy the book myself if I had the budget free to do so... but I haven't this month. Its not likely to answer the question of 'Ice Cold in Alex' though.

PS... Since I don't drink... you can have my Carlsberg if you win and your own if you lose

Originally Posted by penfold

Did I read somewhere that Sid was ....erm....sponsored to make sure that sort of thing happened?? Free product sort of thingy, nothing very corrupt exactly...

Originally Posted by penfold

Did I read somewhere that Sid was ....erm....sponsored to make sure that sort of thing happened?? Free product sort of thingy, nothing very corrupt exactly...

Originally Posted by christoph404

...I have aquaintances through my photography work who work at the agency so I can ask them if they can come up with an answer via the Carlsberg Account Director, Im thinking theres a good chance they can give an accurate response, I will let you know what I find.