Quote:
(Steve Crook @ Oct 5 2005, 02:27 AM) Quoted post</div><div class='quotemain'>
I like the quote by an advertiser that only 50% of advertising works - but they don't know which 50% so they keep chucking all the rubbish at us as well as the good stuff.
* (insert any percentage values you like into that statement, the point is still the same)
Steve
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Ad people think they're so clever at patronising the rest of us, but the damage a duff advert or sponsorship can have on a product can take many years to repair. If I'd created a decent TV series, not rubbish like Coronation Street and The Bill, but a really good drama I would be loathe to let it be sponsored by some rubber cheesemaker anyway, because people would assume that the programme was cheesy too! Better to flog it to the BBC and run the risk of it being ruined by wooden acting instead! [img]style_emoticons/<#EMO_DIR#>/thumbdown.gif[/img]
05-10-2005, 01:27 AM
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