Originally posted by samkydd
@Apr 29 2005, 09:46 AM
I always thought it was an industry where would-be film makers could learn their craft, as with pop vids, but so very few ads are any good. Advertising people are supposed to be creative, but looking at their track records over the years they haven't been up to the job! There are some memorable ones yes, but not that many!
The best I can remember were the Duracel battery ads on the radio featuring Peter Cook on Capital back in 1980 ish.
Any TV ads that feature the company's owner; Bernard Matthews, Victor Kyam are always awful, and the silly sod selling the hearing aids on cable. Those ones from Europe that are dubbed into English like Kinder Surprise choccy eggs are rubbish too, and the ex-soap stars selling cheapo furniture on interest free credit, (as if we believe that they'd actually have a bloody awful suite like that one in their own house).
The worst has to be L'Oreal, all the women have that same made-up American stretchy-vowel awful voice, and the dialogue is just yeeeech! You get some 18 year old on there saying "Wrinkles, I hate wrinkles!" Well who the f***ing hell does like wrinkles eh? And it'll be another 25 years before you have to worry about getting any you stupid cow! They also invent these names for nutrients and enzymes that supposedly exist exclusively in their shampoos and stuff, and are we really that stupid! Nutragena, schmutragina!
Adverts for women's stuff are pretty dire too! I don't want to know about vaginal thrush when I'm sitting in front of the telly for a romantic night in with a new girlfriend thank you very much!
What annoys me about voiceovers is that you know it's Martin Clunes, Stephen Fry, or Quentin Wilson etc but they always say "we" as if they belong to that company "At Shell we aim to......." etc. Crap, they'll be saying "we" to any number of other products and manufacturers during the course of the evening. We're not thick, we know it's Martin Clunes doing the voiceover and we also know that he's got sod all to do with your company!
The other thing is that when an ex-soapster is in an ad, they always run the ad during the break for that soap. The big tall lesbian off The Bill who got knifed to death is on during their advert breaks at the moment, and ex Coro ones often turn up in Coro's break, and the Tesco trolley ones when they re-run Frost and Morse (David Jason and Kevin Whateley).
Another thing, what is the relevance of Linda Barker and electrical products in Currys? Why is she on there and how will her looking like a twat in the ads increase sales? It puts me off going in the place. "Always cutting prices", well if they cut her huge wad from the advertisement budget they could spend more on making decent ads! And as for B&Q, "This shyka stoyle kitching is under three 'undred powns", awful stuff but Homebase is far worse. I just don't get the Neil Morrisey and Lesley Ash connection with DIY at all.
I've already closed my Halifax account because of the tedious Howard ads. It's a novelty the first time, sure, but he gets on your tits after a few years! Cannon and Ball doing double glazing, well they weren't funny in their heyday and they're even less funny now, especially with that look of desperation in their eyes!
Specsavers! The latest ads set in an office, do they really think that we would think it was funny and associate it with the comedy series The Office? It's embarassing to watch! Do they not view these bloody adverts before letting them loose on the nation?
And last but not least is the patronising awfulness of Sharon Osbourne extolling the virtues of Asda prices. A woman with millions and millions upon millions telling us what great budget fashions are available to the struggling mum with fashion conscious children at Asda. Aaaaaaaargh! I feel like putting my fingers down my throat just thinking about it!
So that's some of my whinge out of the way, thank you very much for listen.