I totally agree Maurice, but this approach sits neatly with the judgement of the 12 year olds now in charge of television. "Share the occasion!" they'd say, "you must be joking - our main aim is to prevent an audience reared on MTV from flicking channels." Is the logo in the corner? Make sure it is. Are the credits minimised to show what time the Lottery draw is on tonight? How about some background music during the commentary to 'smooth things along' like in sports presentations, to further distract?
These are all points tv people seem to have more interest in these days than the actual content. Thank God classic television broadcasts, such as JFK's or Churchill's funeral, didn't happen today, they'd be ruIned.