Thanks for that. Your comments make 80,000 sound all the more inviting, and JIGSAW was a must-see anyway because of its reputation aboard.
I came back from burping our theatre-owner and going over the festival's ticket sales and 'voting ballots' (where the audience votes each weekday film into one of the two weekend 're-watch' slots, with the top 2 vote-getters reprising on Sat and Sunday afternoon) and we've had decent increases in ticket sales, but over 3 times the number of votes being cast on each film.
In years past, 200 ballots for a film would have probably won it a weekend re-watch slot, but no weekend repeat showing has won with less than 800 votes this year. Sometimes, a 3rd place loser film ends up with 1600 votes (out of combining two weekday showings) because the winners get 2000 or more.
Every "first-time-ever-in-Texas" Brit Film showing used that fact in the newspaper and radio advertising as a slogan or logo, and now we think it's usage alone brings people out, regardless of the film or its reputation.
But that's only successful because the audiences have been very happy with every other Brit film that's played. And I think our city's audiences owe a lot of their viewing pleasure to the folks aboard here, because last year in my rookie season, I was given a lot of treasures to watch, and watch out for.
And we've still got 10 weeks and 68 films left! Yes yes, it's tough work, but someone's gotta... yada yada...
|