Anorak point - The "Eye Level" tune was also used (a lot), in the early ads for Oranjeboom lager. The put words to it too, and such is the power of advertising I can recall everything to this day, including some Dutch painted wall tiles coming alive and singing along.
"Oranjeboom, Oranjeboom - It's a lager not a tune " !
You didn't need hard drugs in those days.
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