Watchdog criticises gun movie ads

[DB7]

Watchdog criticises gun movie ads
Actor Clive Owen appeared in one of the posters for Shoot 'Em Up
Complaints about a set of film posters featuring actors brandishing guns have been upheld by advertising watchdogs.

The Advertising Standards Authority (ASA) said adverts for the film Shoot 'Em Up, which received 55 complaints, could be seen to glamorise violence.

One poster shows actor Clive Owen leaping and with guns in both hands pointing towards the viewer.

The ASA is holding a seminar in Nottingham after a sharp rise in complaints about violent imagery.

In a second poster, actor Paul Giamatti was shown holding a gun and a mobile phone with the line: "Just another family man making a living."

Entertainment Film Distributors Ltd disagreed with the complaints, saying Owen's guns were angled away from the viewer.

The distributor added that the poster featuring Owen had been approved by the Advertising Viewing Committee of the Film Distribution Association.

However, the ASA said the actor's expression was aggressive, and the posters could be seen to condone violence. It ordered that the two posters should not be displayed again.

The ASA has received more than 1,700 complaints about violent imagery in adverts so far this year, almost twice as many as last year.

The authority said it takes the increase very seriously.

[batman]

I wonder what they would have made of these little beauties ....




Bats.

[batman]

I remember this one having 'censor' problems too ....





Before and after the watchdogs intervention.

Bats.

[oxfam1uk]

Rather unrealistic. I'm sure Carole Bouquet's bum doesn't look anything like that - not that I've any first hand experience ...

[batman]

Originally Posted by oxfam1uk Rather unrealistic. I'm sure Carole Bouquet's bum doesn't look anything like that - not that I've any first hand experience ...

... I believe that there is another poster for Pittsburgh where that bum got into trouble - and they painted shorts over it!

From TIME magazine ....

"James Bond movies are known for racy scenes, but the sexiest part of For Your Eyes Only may very well be the advertising poster. It is standard Bondage: a cheeky shot of a woman dangling a crossbow in her hand while Roger Moore, as 007, aims a pistol between her calipered legs. While Boston did not go so far as to ban the poster, the editorial Bowdlers at the Globe and the Los Angeles Times deemed the poster suitable for their eyes only and demurely cropped out everything just above the knee. At the Pittsburgh Press, editors actually put a pair of shorts on the leggy lady. Amidst the furor, three models who had posed for the poster went out on their limbs claiming fame. Photographer Morgan Kane ended all speculation with the announcement that the legwork was the product of Joyce Bartle, 22, a native New Yorker. "I was embarrassed that I had to prove that the legs were mine," says Bartle. "You know your own legs when you see them." After all, the Wilhelmina model has filled stockings for Hanes, L'Eggs and Givenchy. Bartle scarcely minds all the controversy. Says she: "This will give me a leg up on my competitors."

I'll try and track down a copy of that poster.

Bats.