Has the internet transformed the way films are marketed?

[I.A.B]

The Dark Knight and Cloverfield have recently executed great marketing campaigns using the internet. With the rise of discussion forums and the free availability of trailers does anyone agree that the internet is now the leading medium to use when marketing a movie?

[batman]

3rd post.

[nandywell]

Are you suffering from some sort of short term memory loss I.A.B? a friendly word of advice, don't spam these boards with the same quezzie.

[Joenoir]

Originally Posted by batman 3rd post.

Do I get a prize if I can find the second post?

[A Pemberton]

Forgive the cynic in me but is it coincidence that IAB stands for Internet Advertising Bureau ?

the trade association for for internet marketing industry in the UK

Lets hope not

[I.A.B]

Originally Posted by A Pemberton Forgive the cynic in me but is it coincidence that IAB stands for Internet Advertising Bureau ? the trade association for for internet marketing industry in the UK Lets hope not

I didn’t think my cover would last, yeah the IAB is the acronym for the Internet Advertising Bureau, the online trade body for advertising.

We’re in the process of putting together a white paper about the marketing of films on the internet.

So would love to gather opinions from you who consume film and discuss it the most, about what you think of the movie marketing that’s already out there?

What’s good or bad about it? Should certain aspects only be used? Do elements like video diaries taken during the production of films (Indiana Jones/Hellboy 2) stir up any extra buzz amongst the audience or is it simply created for film lovers?

PS. I’ll be wiser in the future about the amount of times I post the same question.

[DB7]

Originally Posted by I.A.B The Dark Knight and Cloverfield have recently executed great marketing campaigns using the internet. With the rise of discussion forums and the free availability of trailers does anyone agree that the internet is now the leading medium to use when marketing a movie?

Didn't Blair Witch use the internet (to promote a pretty naff film) years ago? And Snakes on a Plane more recently?

I think you can create interest and hype online but if the film itself isn't strong enough (didn't Snakes not allow any previews for reviews?) then it'll still fail. Word of mouth is still a pretty powerful tool.

[A Pemberton]

Create interest by all means,but when a film is marketed and purposely kept away
from a reviewer or a critic no amount of internet hype will sway the older film watcher ,but then you probably know that from research.

I must say though I like the opportunity to have more information on a film
and I can get that with the internet

[Steve Crook]

Originally Posted by A Pemberton Create interest by all means,but when a film is marketed and purposely kept away from a reviewer or a critic no amount of internet hype will sway the older film watcher ,but then you probably know that from research. I must say though I like the opportunity to have more information on a film and I can get that with the internet

I suspect that as most people on here joined because they like British films, and often the older British films, we're not really part of any demographic that advertisers would have much interest in - they know how hard it is to fool us

Steve

[petandav]

I couldn't agree more.

Pete

[Steve Crook]

Originally Posted by petandav I couldn't agree more. Pete

With who?
It sometimes helps to use the button so that people know which message you're referring to

Steve