DVD: Supermarket Price War
This is very worrying, if not the end of the normal process of retail. The problem of offers on DVDs started in other entertainment outlets such as HMV and WHSmiths. By cutting prices on DVDs and selling them for less, retailers have enabled consumers to buy titles in bulk, threatening the profit margin for those in smaller businesses who are now either struggling to make ends meet or are closed down. The supermarkets pricing their own DVDs have led each other to compete, but has now gone into a state of semi violence and vendetta.
We, the consumers benefit from these price wars as we get cheaper goods, but that is now all we expect. The floodgates cannot be closed. If the markets revert DVD prices to what they were 4 years ago then people would walk away from the supermarkets. Cheaper DVDs means less profit, means more offers, mean more sales, means more in the home, means a lesser product. Now DVD has gone into a meltdown stage, where nearly everything is being reissued. You've seen the shelves they are full.
What do others think: Has DVD gone too far?
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