It's Love Again

It's Love Again - 1936 | 83 mins | Comedy, Musical | B&W

The Production Team

Director: Victor Saville.
Producer: Michael Balcon.
Script: Austin Melford and Lesser Samuels. (from a story by Marion Dix)
Cinematography: Glen MacWilliams.
Editing: Al Barnes.
Art Direction: Alfred Junge.
Costume Department: Marianne and Joe Strassner.
Sound: A. O'Donoghue.
Music Direction: Bretton Byrd, Louis Levy and Harry M. Woods. Songs by Sam Coslow.

The Cast

Jessie Matthews - Elaine Bradford
Robert Young - Peter Carlton
Sonnie Hale - Freddy
Ernest Milton - Raymond
Robb Wilton - Boys
Sara Allgood - Mrs. Hopkins
Warren Jenkins - Woolf
David Horne - Durland
Athene Seyler - Mrs. Durland

Plot Synopsis

Critically acclaimed Jessie Matthews musical originally titled ‘Say When’ but changed to match a prominent song in the film. The last highpoint of Jessie's Matthews film career.

Peter (Robert Young) is instantly attracted to Elaine (Jessie Matthews), a young actress and introduces himself. As the gossip columnist on a paper, he decides to invent a new and mysterious celebrity to write about. His invention is Mrs Smythe-Smythe, a beautiful big-game-hunting socialite from India whose party calendar becomes very sought-after. She becomes a celebrity, and Elaine seizes the opportunity to impersonate her to gain attention. When Peter finds out that his imaginary star has appeared in person, he is mystified. Meanwhile Elaine is unaware that Peter is in fact the writer behind the character.