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Huge Poster Hoardings Outside Cinemas.

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  • Huge Poster Hoardings Outside Cinemas.

    and now for something completely different. When I was at school in Walsall, in Staffordshire, I used to go to The Savoy Cinema. Many years later, I was to meet an old gentleman who worked at the Savoy, but not in the cinema itself, but upstairs, where he and others, Hand Painted all those huge posters that used to be seen regularly all over the country on those giant hoardings. . I was surprised to learn that they were painted by hand, in sections, and sent all over the country to be pasted up by a specialist company. Trivia I know, but perhaps you didn't know that this is where it all took place. kelp.

  • #2
    I knew those huge posters on giant hoardings were pasted up in sections by a specialist company.

    But the ones I know were silk-screen printed in a factory.

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    • #3
      The whole of the area above the gallery at The Savoy was a huge poster paint shop.
      The man that I met also did posters for coach operators, and theatres. These were all skilled Sign writers, an art sadly dying since graphics. kelp.

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      • #4
        They were called 48 sheets (for the 48 sections!). Too expensive and time consuming for the declining audiences of the sixties, they disappeared when cinemas started getting readergraph lightboxes to display the title on.

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        • #5
          In the early years of my working at the Plaza, Fenton, Stoke on Trent, 1962 to 1974, as well as the usual quad posters from the National Screen Service, we also had big posters for the poster boards or hoardings outside that were pasted on the boards. They were hand painted by a company named Poster and Display Artists in Nottingham and came in between two and four sections that had to be pasted one section below the other. They arrived with the transit cases of film on the film transport Thames Trader lorry, all rolled up in brown paper. If you looked carefully at the posters, you could see lines made with a ruler and a pencil for guidance. As well as for the Plaza, the company also did hand painted posters for other local independent cinemas, such as the Alhambra and the Broadway. They must have had a large staff doing weekly posters for cinemas all around the midlands. They were beautifully painted with poster paint. I don't suppose the company is still around after the long ago demise of all the traditional cinemas, but they must have worked hard on them. As well as the four sheet posters for the hoardings, they also did four painted quad sized posters for us every week, detailing that week's programmes and which were put up on advertising boards around the Fenton and Longton areas. They did the same for the Alhambra, too. So what a lot of work. I just wonder how much they were paid by the cinemas for painting each poster.



          Last edited by darrenburnfan; 8th April 2017, 05:08 PM.

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          • kelp
            kelp commented
            Editing a comment
            Interesting post. Thanks.

        • #6
          The side of the Plaza, Fenton, in July, 1969, showing the hand painted posters on the hoarding,

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          • #7
            In 1977 I left school and went to work at a tiny commercial artist's studio in Sheffield. Occasionally I'd get sent down to a place they called the factory near Sheffield United's Bramhall Lane football ground. It was where posters like this were made, and the skill of the signwriters was amazing. A chap called Peter Booth ran the place. I guess the skills involved in producing work like this will simply disappear and be forever lost?

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            • kelp
              kelp commented
              Editing a comment
              Already gone matey. I have a friend who is an old style Sign writer, and sadly he only does retro work these days, for fairground rides and the odd pub that still has gold leaf work. Ah, well.....
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